– FRACTIONAL BUSINESS DEVELOPMENT & MARKETING SPECIALIST
Let’s Grow Your Business
I help small and medium-sized businesses turn insight into practical action – improving marketing performance, developing new opportunities, and delivering projects that drive measurable growth.
20+ Years Experience of Business Growth
Building marketing and sales strategies – and brands – that drive measurable, sustainable growth.
Fresh Perspective, Real Impact
Identifying what’s working, fixing what’s not, and unlocking new opportunities for growth.
Insight Led & Data Driven
Turning customer insight, data, and AI into smarter decisions and stronger commercial performance.
From Strategy to Implementation
Big-picture thinking. Sleeves-rolled-up delivery. Turning strategy into measurable revenue.
– ABOUT MICHELLE JAMES
Driven by results
I’ve spent over 20 years working in marketing and business development, across numerous sectors from software to construction. My roles have spanned B2B, B2C, and ecommerce. Along the way, I’ve learned a lot about what really makes a business grow — and a lot about what doesn’t.
Data and insight are at the heart of everything I do. I love using metrics to shape smarter marketing and sales strategies, measure results, and make informed decisions that turn ideas into tangible results. I enjoy balancing big-picture strategy with hands-on execution.
– WHAT I DO
Services built around your growth
Whether you need a full marketing strategy or a specific project completed, I work as an extension of your team.
Planning & Strategy
What does growth look like for you?
Success starts with a clear, well-defined plan. I work with you to understand your business, market, and customers — then develop a focused strategy designed to deliver sustainable growth.
Audit & Analysis
What’s working and what isn’t?
An objective, insight-led audit of your sales and marketing activity. I identify gaps, opportunities, and areas for improvement — with clear KPIs to monitor performance going forward.
Outsourced Marketing
Need someone to bring it all together?
Experienced, hands-on marketing support and leadership. I deliver integrated online and offline campaigns — from email and digital advertising to direct mail, telesales, and events.
Website Management
Does your website attract and convert?
SEO strategy (including Answer Engine and Generative Engine Optimisation), content development, performance monitoring, and full website management across WordPress and Shopify. Improving search visibility, user journeys, and conversion points.
Branding & Social Media
Do you stand out in the market?
A strong brand is more than a logo. I define your brand identity, sharpen your messaging, and strengthen your digital presence – building awareness that supports lead generation and long-term growth.
Projects
Need a project completed?
Software implementation, AI adoption, market research, process improvement, new certifications, pricing strategy overhauls. Projects that move the needle but always fall to the bottom of the pile.
Why choose me
1. Cost-effective expertise
Experienced marketing and business development support without the overhead of a full-time senior hire.
2. Joined-up growth approach
By connecting your marketing and business development, I make sure your brand, pipeline, and sales activity all pull in the same direction.
3. Data-led, not guesswork
I use data and customer insight to shape strategy — helping you focus on what works and make confident, informed decisions that produce real results.
Growth starts here
Whether you need help with a one-off project or someone to work alongside your team, I’m here to help you move things forward. Let’s talk about what’s possible.